Zack omalley greenburg is a forbes senior editor and author of 3 kings diddy dr dre jay z and hip hops multibillion dollar rise as well as the jay z biography empire state of mind and michael jackson inc zack covers the business of entertainment in the beat report at forbes in a decade there hes tackled topics from public pension . As zack omalley greenburg outlines in his 3 kings diddy dr dre jay z and hip hops multibillion dollar rise the accumulation of wealth by the trio of power players certainly wasnt something . This exclusive excerpt from the new book 3 kings diddy dr dre jay z and hip hops multibillion dollar rise reveals how beats was born nurtured and nearly died before being sold to . Structurally modeled after walter isaacsons book on the tech industry the innovators this book tells the story of a different group of emerging billionaires substituting steve jobs bill gates and larry page for dr dre diddy and jay z succinctly telling the story of the rise of hip hop through the biography of three of the biggest names in rap greenburg has crafted a fantastic
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